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segunda-feira, 5 de setembro de 2011

Is the 'Emerging Market' a Dated Concept? - Pharmaceutical Executive

Is the 'Emerging Market' a Dated Concept? - Pharmaceutical Executive:



PHARMACEUTICAL EXECUTIV


As Big Pharma struggles through an endless cycle of market churn, a strategic question is whether the concept of an "emerging market" is a dated one. Many of these markets are no longer justemerging, but instead are firmly established, with the C-suite placing big bets on them as growth centers against diminished earnings over the next few years from the old mainstay markets of the US, Europe, and Japan.....

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